The pub group recognised the need to modernise its traditional quiz nights. To usher in a new era of quizzing, we decided to embrace speed quizzes. In this pursuit, we found an ideal partnership with a leading modern craft brewery.
Problem: Our pub group aimed to modernise traditional quiz nights to attract a broader audience, collaborating with a leading modern craft brewery to introduce a fresh, engaging format.
Solution: We launched The SALT Speed Quiz, offering a fast-paced quiz experience paired with an exclusive selection of craft beers from our partner brewery. This would aim to attract a younger audience whilst promoting our great craft range.
Outcome: The SALT Speed Quiz not only revitalised our pub nights but also proved to be very popular, attracting a younger crowd and significantly increasing both foot traffic and beverage sales. This success has established a robust framework for future quiz nights, setting a new standard for engaging pub events.
