Stoutie Tour
Stoutie Tour
The go-to venues for St. Patrick’s Day
When you want to stand out from the crowd on St Patrick’s Day, you need to adapt your approach.
Hence, we introduced a Guinness loyalty card promotion. And we incorporated Stoutie Tour Machines to significantly boost our appeal. This strategy firmly positioned Caldmore as a top choice for the festivities.
STOUTIE TOUR MACHINE: Who would be lucky enough to find a harp on their Guinness?
Problem: Every pub wants to make the most of St Patricks Day and there’s no shame in that. We just felt like our message was getting a little lost in the noise. Thus, we wanted to work with a key supplier to help provide a point of difference for our outlets.
Solution: We worked with Diageo in 2022 to promote their Stoutie Tour campaign. This gave customers the chance to have a picture printed on the top of their pint of Guinness and win a free pint.
Coupled with a ‘5+1 collectors card’, the Stoutie Tour gave our operators something the other local competition didn’t. It also provided a great customer experience.
Outcome: We ended up giving away over 600 pints of Guinness to our loyal customers, at no expense to our landlords! Our pubs were the go-to venue for St Paddies celebrations.
Guinness sales were up by 54%. Now that’s a lot of Guinness!
